Bemoved
The core platform for moving house, connecting households to the services they need when they relocate.
Experience
Five years across enterprise and startups. The full record, newest first.
Senior Product Designer
Sole product designer across three energy-retail products (Bemoved, One Click Switch and RateGuard). I own the product decisions and the brand and creative direction, and I use AI-enhanced prototyping to move from idea to tested screens fast, without giving up the judgement calls.
The core platform for moving house, connecting households to the services they need when they relocate.
The higher-tech product for switching energy plans. I found and fixed the highest-friction drop-off points, lifting funnel completion by 19%.
Case study incoming
Took an early engineering build to a validated MVP in two months, and built the brand from scratch as a more sophisticated sibling to One Click Switch.
Built four interconnected component libraries and a white-label framework, so partners onboard with zero engineering rework.
Delivered co-design integrations with Airtasker, Westpac and Realestate.com.au, including exploratory concepts for embedding RateGuard in REA's My Property experience.
Built RateGuard's brand from scratch, refined the agency-built identities of One Click Switch and Bemoved, and wrote stakeholder handbooks to keep them consistent.
Product Designer
Co-led design on MARS, Macquarie's Group Treasury transformation, and built the organisation's accessibility practice from the ground up.
Macquarie's Group Treasury transformation platform, replacing manual spreadsheet processes with structured, auditable digital ones. Two of the features I led are full case studies.
A node-based interface that translated complex, undocumented SOPs into the workflows where treasury calculations run.
Grew the group design system from three components to thirty with accessibility built into each; adopted by four of five Corporate Operations Group design teams.
Built Macquarie's accessibility practice from scratch — the toolkit, training and templates — and trained 15 designers, 10+ service designers and 5+ developers.
Conceived an AI solution for objective-setting that cut admin and aligned individual objectives to department strategy for performance reviews.
Product Designer
Redesigned nine core features accounting for 90% of user engagement and built an accessible design system at an investment-brokerage startup, contributing to its $7.8M seed round.
Redesigned the core money flows across the app.
Built a scalable, accessible design system that cut UI design time by 75% through daily designer-engineer feedback loops.
Designed Pearler's marketing and landing site.
Produced ad hoc branded product visuals and marketing assets.
Produced investor decks that supported Pearler's $7.8M seed round.
Junior Product Designer
Designed research-led solutions across three enterprise compliance projects, unlocking adoption in sectors that had previously been blocked.
Designed and launched a compliance dashboard that unlocked enterprise adoption in previously blocked sectors, including EU finance and US government.
Led design for data residency controls in Admin Centre, unlocking cloud migrations in regions with strict data-sovereignty laws.
Turned a raw event-log dump into a structured, readable experience, reducing engineering reliance for debugging and improving support turnaround.
Early career
2021 — 2023
Startup fellowship. Time with founders, operators, and a mentor-driven community around early-stage product work.
Product and interface design for an education tool that helps teachers create resources faster.
UX/UI for a consumer subscription product — flows, UI, and iteration with a small product team.
Hackathons and designathons across university and industry briefs — a place to practice shipping under constraint.
Before design
2019 — 2023
Four years in customer service and operations, from the phones to supervising a remediation team through COVID. I managed a team of 14, supported 80+ specialists, cut operational exceptions by 60% and lifted NPS by 26%, and ideated and led an internal tool that tracked where the team's knowledge was breaking down — which spread to teams beyond my own.
This is where I started solving customer problems and building tools to fix them, before I had the title.
Recognised four times through CBA's Ultimate Success and annual performance awards.
I started in neuroscience, studying how people actually process information, before moving into design.
Years in hospitality, where I was always restructuring floor plans and ways of working around customer feedback.