About — origin

From neuroscience to product design

I started out in neuroscience. Somewhere in the degree I realised the research path was slower and further from real people than I wanted my work to be. I wanted to see what I made reach someone.

I found that reach somewhere unexpected. I spent four years in customer service and operations at Commonwealth Bank, first on the phones, then supervising and leading a remediation team through the operational chaos of COVID. Relaying a customer's problem was never enough for me. I wanted to fix the thing causing it, so I started building. The clearest example was an internal tool that tracked where my team's knowledge was breaking down, so training could go where it was needed. I shaped it with the people using it, and it spread to teams well beyond my own.

A developer I worked with saw the pattern before I did. The customer instincts I kept acting on, and the tools I kept building to act on them, were UX work. He told me to look at design properly. He was right, and I retrained.

Five years on, I've designed across enterprise and startups: complex compliance and enterprise tooling at Atlassian, a multi-year treasury transformation and the accessibility and design-system practice at Macquarie, fintech at Pearler, and most recently three energy-retail products as the sole designer at an early-stage startup.

What I offer

The way I work now comes straight out of that history. Good design has gotten cheap and fast to produce, so what I offer is the part that hasn't: knowing which problem is worth solving, and which trade-offs are worth making under real constraints.

Accessibility

I treat accessibility as a design problem to solve with judgement, not a checklist to clear. I built Macquarie's accessibility practice from the ground up, which is why I'm comfortable making deliberate trade-offs when a guideline works against the people it's meant to serve, especially in dense, data-heavy interfaces like financial dashboards. I can defend every call.

How I work

Fig · 01

Own the problem end to end

I take a project from unclear discovery through to shipped delivery, and stay accountable for whether it works.

Fig · 02

Turn ambiguity into a brief

I turn vague, contested problems into a clear brief and roadmap the team can build from.

Fig · 03

Design the whole service

I design the people, systems and handoffs behind an interface, and decide what to surface versus keep out of the way.

Fig · 04

Bring brand and product together

I move between product decisions and brand and creative direction, so the product and its identity are shaped as one.

Fig · 05

Spend time where it counts

I use AI to clear the mechanical work, so more of my time goes to the judgement and the customer.

Fig · 06

Work closely with engineers

I read the codebase and share tooling with engineering, so design decisions match how the product behaves in practice.