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Pearler
During my time at Pearler, I worked across platform on over 9 features from small redesigns to navigation, notifications and footers to large, high visibility redesigns of the dashboard, money management, goal setup and more.
The PROBLEM
Pearler is on a mission to make long-term investing accessible and not intimidating, empowering everyday Australians to build wealth with confidence.
However, much of the product was originally developed without a user-first lens — resulting in fragmented, inconsistent, and often overwhelming experiences that contradicted this mission. A wave of critical user feedback highlighted how the existing UI/UX created confusion and friction, especially for new investors. Addressing this wasn’t just a design improvement — it was essential to rebuilding trust and aligning the product with Pearler’s core values.
My work directly contributed to this transformation, helping reshape the product into a simpler, more intuitive and brand-aligned experience. These improvements were critical to user satisfaction and retention, supported Pearler through a successful A$7.8M seed round and continued VC investment, and enabled the company to confidently scale into new product areas such as home buying and superannuation.
However, much of the product was originally developed without a user-first lens — resulting in fragmented, inconsistent, and often overwhelming experiences that contradicted this mission. A wave of critical user feedback highlighted how the existing UI/UX created confusion and friction, especially for new investors. Addressing this wasn’t just a design improvement — it was essential to rebuilding trust and aligning the product with Pearler’s core values.
My work directly contributed to this transformation, helping reshape the product into a simpler, more intuitive and brand-aligned experience. These improvements were critical to user satisfaction and retention, supported Pearler through a successful A$7.8M seed round and continued VC investment, and enabled the company to confidently scale into new product areas such as home buying and superannuation.
My work
Money actions
How redesigning Pearler’s Money Actions flow turned a fragmented, developer-led experience into a guided, user-friendly journey — lifting task completion by 40%, reducing support tickets, and aligning with the platform’s long-term automation strategy.
Duration
2 months
Role
Product Designer
Scope
UX/UI design, User Research, Animation and Illustration
